What do windshield wipers and text messaging have in
common? More than you may imagine.
When cars were first being built, windshield wipers came 1
to a car and were manually twisted back and forth to clear the windshield. The process, while primitive by today’s
standard, worked just fine. Cars did not
travel at high speed and were not well sealed so driving in the rain was not a
great experience wipers or not.
Electric wipers were an innovation that added quite an
expense and were commonly viewed as a feature for only the high-end cars. It took a number of years before all cars
came equipped with electric wipers. As history
has shown, without the introduction of electric wipers, driving cars at high
speeds in the rain would be impossible. Few
people saw that potential limitation until cars started to go faster. Text messaging is following this same
evolutionary path.
Text messaging, recently celebrating 20 years of existence,
is a very simple and easy way to send 160 characters to 1 or more
recipients. Like the first design of
wipers, text messaging of today is antiquated and ripe for improvements. The “motor-driven” version of SMS is text
messaging with “Reply-All” functionality.
Sadly, until now, the majority of efforts to deploy this feature have involved
the use of 3rd party web sites.
In the wiper business, this is akin to using air jets to blow rain off
the windshield instead of improving the wiper mechanism.
Smashtalk®
is the “electric motor” version of text messaging. Smashtalk is native text messaging but with
the Reply-All capability baked right into the software. No 3rd party web sites. No change to the carrier infrastructure. No learning curve for the consumer. Best of all, full backward compatibility with
all existing SMS systems is native in Smashtalk.
The real question the telecom industry ought to be asking is
what advances will occur once Smashtalk is adopted by all the mobile OS
vendors? Smashtalk’s Reply-All
capability along with its application to application messaging is certain to
change the way people and applications communicate.
Contact your carrier and handset vendor today and demand
Smashtalk. The future of text messaging
awaits those with the vision to see the breadth of possibilities.
www.smashtalk.net
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