Monday, November 07, 2011

An Idea Steve Jobs Would Have Appreciated

Steve Jobs, along with Jonathan Ive, embraced the love consumers have for technology “that just works.” The iPod, iPhone and iPad are great examples of existing ideas re-defined by an unyielding desire to make the products simple to use. The design of SmashTalk follows that same principle.

None of the myriad of group text messaging solutions that are garnering millions of VC investment dollars follow the basic rule that has helped Apple catapult itself ahead of all other vendors in its target markets. None are so simple that they just work. They don’t.

SmashTalk transforms the existing SMS experience without the necessity to change a single current consumer behavior. With SmashTalk, there are no web sites where lists need to be built, there are no services to which all your contacts must register and there are no issues with access speed. SmashTalk is the elegant solution to bring group text messaging to the consumers who continue to be hungry for a way to hold conversations with a group of individuals via SMS messaging.

The real questions in all of this is why are the carriers so silent and where are the handset manufacturers.

SmashTalk will triple the volume of SMS messages currently being sent through the carrier networks. These are revenue producing messages that do not highlight issues of dead zones or poor connections. SMS does not suffer from intermittent dead spots like phone calls or internet access. There are not multiple standards for SMS around the world as there are for voice calls and internet access. SMS just works and SmashTalk just works better.

The handset vendors claim to want new and innovative ideas that will set them apart and yet they sign up for Android and/or Windows Phone and thereby thrust themselves into highly limiting design worlds.

Microsoft is trying to maintain the control over Windows Phone to the degree Apple controls the iPhone yet allow its partners to vary the trivial qualities of their products. Android developers, while having more freedom to innovate, are also very limited in what they can develop if they desire to have the Android application developers as allies.

SmashTalk is the kind of innovation that will be quickly embraced by the consumers because its design allows it to just work. It is designed to work with Android, Windows Phone and the iPhone without any form of learning curve.

It is time for carriers and handset vendors to look at the handsets being built and sold and question every function; “Is there a better way to deliver this service?” Smashtalk is the better way to deliver SMS. SmashTalk is the equivalent of the touchscreen replacing the keypad. The accelerometer allowing screens to shift between portrait and landscape modes. Each of these changes which we take for granted today started with a single vendor realizing that the status quo represented an opportunity to innovate. SMS is about as status quo as it can get. It is time to bring innovation to SMS; innovation that consumers can embrace without changing a single usage pattern or habit; it just works. That’s SmashTalk.

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